The brief is for a new campaign – either a fictional new product (or service, or

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The brief is for a new campaign – either a fictional new product (or service, or idea) launch that you can come up with, or the re-advertising
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of an existing product/service/idea (e.g. to change perceptions). The
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campaign needs to be significantly different from the company’s
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previous ones.
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After selecting a client, prepare a creative brief for them. You can think
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of this as if you are trying to win the company’s creative advertising
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business for an upcoming campaign —the brief gives an overview of
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your planned decisions if they were to hire you.
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You chose the company by yourself, if the company chosen is not an Australian company or not well-known, it should not be assumed in the background section that the company is known. Additional information that clearly states who the company is and what they do is needed.
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It is the advertising case study. That you focus only on the brief.
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