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This week’s focus is on Internal Environment (see Chapters 4 and 7) to assess the Internal Environment of your assigned company. The company is Triton International.
Your focus this week is ONLY on the strengths and weaknesses of Marketing and HR of your practice company
As you present each section (marketing. etc.), discuss your company goals and achievements in each field and then use that information to assess its (company’s) strengths and weaknesses in each area. You are not providing recommendations yet; just analyzing the data you uncover on your team company. Each strength and weakness should be backed up with factual sources.
Required and optional sources:
Hoover’s Online – Mergent Intellect (The UM Database)
Company’s Form 10-k
StockTrak.com
any additional sources
Paper format:
Follow the APA style – this is a requirement!
Title page – APA style
Reference page – follow the APA style to cite your references
Page number – upper right corner of a page
Font – Times New Romans, 12
Use subtitles in the APA format provided in the Outline of the Comprehensive paper for each specific week
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