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Theory – You should reflect on the economic theories which could explain why individuals consume substances which are bad for their health, focussing on rational addiction and time-inconsistency models
Examples – You could draw on specific examples of alcohol
Empirical data – You should draw on empirical data and studies from the literature, which have investigated the health behaviour theories, to support your arguments.
you should be able to:
• • Examine the application of economic theories to health, and healthcare delivery and organisation
• • Analyse economic theories of the influences on healthcare demand
• • Demonstrate a critical understanding of economic theories of health behaviour
• • Use empirical evidence to critically reflect on the validity of economic theories of health care demand and behaviour
• • Effectively and critically communicate complex economic theories applied to healthcare issues
Your final submission is an essay of up to 2,500 words:
Introduction – introduce your essay and establish how the it will help us understand the relative merits of the theories of health behaviour (guide: ~200 words)
Background – provide a succinct summary of the theories and context of the health behaviours (guide: ~600 words)
Critical analysis – present a critical analysis, exploring pros and cons for the theories, with associated empirical data. You must back up your analysis with evidence (guide: ~1000 words)
Discussion – succinctly discuss the main evidence and your critical evaluation of the theories, and present any limitations of your evaluation (guide: ~500 words)
Conclusions – succinctly present in a few points what can be concluded based on your critical evaluation (Answer the question!) (guide: ~200 words)
References – use consistently and as per the referencing guidance. Use appropriate academic referencing, using Harvard referencing style
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