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Research an entertainment or media company that went out of business due to its failure to innovate. As an emerging industry leader, think about how their missteps can help inform the decisions you make and risks you take as you grow in your career.
Part I: On the template provided, answer the following questions (use complete sentences):
1. Name of the business that went out of business (Must specifically be within a sector of the entertainment and media industries)
2. Insert an image that represents the company (This can be a logo, photo of the company’s storefront, or product that the company produced)
3. What year did the company go out of business/file for bankruptcy?
4. What were the company’s revenue streams at the time? (3-5 maximum sentences)
5. Using the Nexi Uni database, find the “company dossier” for the business and take a screenshot of their last recorded Annual Revenue figure.
6. In 250-500 maximum words, based on your research and critical analysis, explain the missteps and reason(s) why the company went out of business.
7. In 250-500 maximum words, based on your research and critical analysis, what lessons can be learned from the failure of this business? What do you think they could/should have done differently?
Part II: Provide 4 references (APA) that support the answers you provided in Part I. Provide source for images as well! Keep in mind that Wikipedia is not considered a credible source. Using Wikipedia for even 1 resource, will result in a “Poor” grade for the research portion of your grade.
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