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Conduct an IMC essentials review report Van Cleef & Arpels
– Write a report of the following for Brand (Van Cleef & Arpels)
Introduce Brand ( Van Cleef & Arpels )
– Provide an overview of its IMC strategyProvide an overview of its IMC strategy
– Brand Management Review the brand image and imagery
Buyer behavior
Produce customer persona(s) for ONE segment
Assess customer motivations
Produce a customer journey for this segment
Assess any trends that may impact consumer buyer behavior
Integrated Marketing Communication Channels Integrated Marketing Communication Channels
– Assess which marketing communication tool is most effective to reach this customer group
Refer to relevant theories, strategies and practice.
The report that must include a minimum of seven references (Harvard Style, in alphabetical order)and in-text/slide referencing Refer to
relevant theories, strategies and practice.
Clear, logical sequence of ideas : Clear, logical, sequence of ideas
Conduct an IMC essentials review
Evidence of application of the theories and topics discussed to a specific business situation
Suggestions For Van Cleef & Arpels
1. Adapting to a new client audience by following new and current trends like Y2K fashion and gander fluid trands. followed by celebs such as Bella Hadid and Dua Lipa ect.
2. Devlope a bespoke line for a younger generation
3. More exposure in “red carpets” – have more celbrtis wearing Van Cleef & Arpels in events espicili red carpts
4. Looking into diversity and sustainability and Ethical.
5. Bring into the Van Cleef & Arpels a global ambassadors ( take examples from other competitor brands like bulgari ambassadors ) and the impact of succes by intrducing into their segment global ambassadors.
Wiriting must be * MA dgree level
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