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Case Studies (10 points): Must be submitted by the March 10 10:00 PM (Friday)
This assignment is designed to enable each student to conduct a case study on “Challenges of the A-League” (case materials are available on Canvas) and write a report to answer specific questions.
It is fascinating to explore and observe the balance between player cost controls and the need for “stars” for a new or emerging sports league. That balance is even more challenging and critical in a sport such as soccer where there is both a global market for player services and multiple options for fans of one single sport. Both MLS and the A-League have struggled in their own ways with this challenge. As the leagues have matured, both have instituted their own mechanisms by which clubs can sign global stars outside of the mandated salary caps (Designated player in MLS, Marquee player in A-League). Shortly after implementing these mechanisms, both leagues had success in signing a big name, perception-changing, player (e.g., David Beckham for MLS, Alessandro del Piero for A-League).
However, since those respective early signings, the leagues have had differing levels of success in securing a regular flow of global stars. MLS has secured David Beckham, Thierry Henry, Wayne Rooney, Zlatan Ibrahimovic, Kaka, David Villa, Robbie Keane, Steven Gerrard, Frank Lampard, Didier Drogba, etc. The A-League, on the other hand, has struggled in this department.
Many market factors (seen as positives for MLS) negatively impact the A-League’s ability to sign more stars of the game. These factors include: league financial strength, ownership financial strength, global off-field business opportunities, market size, currency strength, and global media exposure. With the Saudi Pro League and Chinese Super League now aggressively pursuing these same stars, the challenges for the A-League will increase. To overcome these challenges, what kind of strategies should the A-League implement? Develop the strategies for the A-League based on your analysis of the market factors specific to the A-League.
In your paper, you should include:
– Description of the organization: The A-League (1-2 pages)
– Brief history of the organization
– Goal/vision/mission/purpose of the organization
– Comparative analysis of the market factors impacting the A-League and MLS (5-6 pages)
– League financial strength/weakness
– Ownership financial strength/weakness
– Global off-field business opportunities/threats
– Market size
– Global media exposure
– Strategies for the A-League (4-5 pages)
– Based on the results of the comparative analysis of the market factors, what similar strategies can the A-League implement to be successful like the MLS? Identify at least three similar strategies.
– Based on the results of the comparative analysis of the market factors, what kind of unique strategies can the A-League implement? Identify at least three unique strategies.
– References (no limit)
Paper format
– Double-spaced, font size 12, 1-inch margin, minimum of 10 pages (excluding references, cover pages, tables, and figures)
– Include your references at the end
– APA Format
Evaluation Criteria – Rubric
– Description of the organization: 1 point
– Comparative analysis: 5 points
– Strategies for the A-League: 3 points
– Overall grammar/format/writing style: 1 point
*********************** 7 Sources Provided ************************
Includes 3 Direct links pasted below, as well as 4 PDF Articles attached to the bottom.
For this case study, the relevant materials include: (This list is not exhaustive. Don’t hesitate to use any other reliable/credible sources of your own as well)
1) https://www.footballaustralia.com.au/governance/financial-reports
2) https://www.espn.com.au/football/australian-a-league-men/story/4762658/a-league-returns-once-more-with-hope-for-better-season
3) https://fansided.com/2022/07/09/mls-remains-key-uss-future-soccer-success/
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