Research 7-Eleven Inc. in the U.S. a. How does it decide on the franchise loc

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Research 7-Eleven Inc. in the U.S.
a. How does it decide on the franchise location?
b. Who does each store serve?
i. What is the geographic area it targets?
ii. What population does it target?
c. How does it decide on the product line up?
d. What is their business practice on restocking the shelves?
i. How often do they restock?
ii. Are the shelf spaces always stocked with the same products, or are the shelf spaces used for different purposes at different times of the day?

2. Now research 7-Eleven Japan. You will find its practices quite different from 7-Eleven U.S.
a. Which city did 7-Eleven Japan first enter?
b. What was the business decision as to why 7-Eleven was opened as a cluster in that city instead of opening in multiple cities?
c. Who does each store serve?
i. What is the geographic area it targets?
ii. What population does it target?
d. How does it decide on the product line up?
i. What products do they carry?
ii. What consumer needs does 7-Eleven Japan meet?
(hint: research “Large Store Law or Daipempoho” that helped 7-Eleven Japan create a certain niche)
e. What is their business practice on restocking the shelves?
i. How often do they restock? (hint: research Just-in-Time Inventory System)
ii. Are the shelf spaces always stocked with the same products, or are the shelf spaces used for different purposes at different time of the day?
(hint: the answer is yes, so research how the products on the shelf change for different targeted consumers throughout the day)

3. One of the major benefits of MNE (multinational enterprises – companies with multiple global presence) is the sharing of knowledge. The knowledge of what works in one country can be put into practice by the company’s locations in other countries.)
a. Name 5 business practices 7-Eleven Japan does your group find as good practices.
i.
ii.
iii.
iv.
v.
b. Evaluate these 5 practices to see they will work in 7-Eleven U.S.?
i. (name the practice form Qa and evaluate if this will work in the 7-Eleven U.S.)
ii
iii.
iv.
v.

4. Your may find that some practices may work with adjustment to suit the local needs. Select the best 2 practices you will implement with adjustments. Explain what those adjustments are and what the final practice for 7-Eleven U.S. will look like.
a. Practice 1
i. Adjustment that needs to be made
ii. What the end-product or service will look like at 7-Eleven U.S.
b. Practice 2
i. Adjustment that needs to be made
ii. What the end-product or service will look like at 7-Eleven U.S.

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